For Immediate Release
Leading Violence Prevention Group to Launch New ASK DC App and Encourage The District to Take The Pledge to Make a Safer DC.
(Washington, DC July 2, 2015) Leading DC-based Sexual Assault and Advocacy Group, Men Can Stop Rape (MCSR), through funding provided by DC’s Office of Victim Services and Justice Grants (OVSJG), announced today the re–launch of the ASK DC (Assault. Service. Knowledge.) personal security app.
The launch of ASK DC and the corresponding Social Media Campaign Take the ASK DC Pledge will kick–off on Wednesday, July 8, 2015 at 3:00pm. Visitors can go to www.askdcpledge org to view the ASK DC campaign landing page and also download the app. Also, demographically targeted 30- and 60-second PSA’s have been produced for television and radio broadcast. Please click on the links to view:
60 second original PSA: https://vimeo.com/131727880
60 second alternate PSA: https://vimeo.com/132285123
Recent research shows that whether it is on campus, at work, during leisure or at home, 1 in 4 women between the ages of 18 and 35 are victims of sexual assault here in The Nation’s Capital. The timely re-launch of ASK DC comes with growing urgency as there is a plethora of polarizing media coverage depicting incidences of sexual assault in communities across the country, highlighting the increasing need to combat sexual assault and all forms of gender based violence.
“While the surge in reports involving sexual assault have become an active focus for increased education and policy reform, which MCSR actively plays a leadership role in, at the same time our immediate goal is to develop a scope of easily accessible, highly responsive “smart tools” that serve as a real-time deterrent for this intractable social issue and help keep young women and men in the District safe and informed.” Said Neil Irvin, Executive Director of MCSR.
The ASK DC app, which was initially rolled out in 2013 has been revamped with a much improved user interface and real-time responsive functionality. Targeted to women ages 18-35 and available in 8 languages, the new app includes a prominently featured panic button, GPS location finder, SMS-group text functionality and real time access to emergency help and medical resources.
Summer is upon us and the number of residents and tourists who frequent DC’s signature venues and attractions is expected to be at a seasonal high. It is critical that everyone is able to enjoy their activities in a safe environment during the day or evening out.
“The ASK DC app will provide DC residents with a powerful tool that will help protect them from sexual assault and, if they have been victimized, provide them with fast and easy access to help and resources. OVSJG is proud to have funded the development the app and to have worked with Men Can Stop Rape in using new and innovative technologies to protect citizens and serve the needs of survivors.” Said Edward “Smitty” Smith, Director of OVSJG
The new ASK DC app is available on iPhone and Android platforms and allows friends, family, and colleagues a unique opportunity to actively intervene in the event that a loved one needs help, while providing an ASK DC app user with an easy-to-use deterrent and security device that can be accessed 24 hours a day.
For more information on ASK DC please visit: www.askdcpledge.org.
Men Can Stop Rape is a national nonprofit based in Washington, DC. We were established in 1997 and seek to mobilize men to use their strength for creating cultures free from violence, especially men’s violence against women and girls. We’ve directly served over 2 million youth and professionals through our award-winning youth development programs for boys/young men and girls/young women; media messaging that promotes bystander intervention and consent; and training and technical assistance for federal, city, and state government agencies, professionals, and other community stakeholders.