Innovation in Primary Prevention: The Strength Campaign

Presented by Neil Irvin, Executive Director

THINK BIG. We have to if our goal is to prevent gender-based violence by creating healthier masculine cultural norms. At Men Can Stop Rape, we use the phrase, “sustained saturation.” If we are to have a lasting impact, we have to saturate an environment with our messages, programming, leadership trainings, and community actions – and keep saturating. That’s what the Strength Campaign does. Based on the public health model advocated by the U.S. Centers for Disease Control and Prevention, this pioneering campaign implemented in communities across the country provides a positive path for cultural change that benefits women and girls and men and boys.

Participants will learn:

1.            How the Strength Campaign engages and mobilizes men

2.            The value of a comprehensive approach to prevention

3.            Theories and approaches that shape the Strength Campaign

4.            Different campaign components

5.            How the campaign components complement one another

6.            Ideas for implementing and sustaining a campaign


Neil Irvin is Men Can Stop Rape's (MCSR) Executive Director. Irvin recently served as MCSR’s Senior Director of Programs, a position he held since 2008, following five years as Director of Community Education. Well known throughout the country in the field of gender-based violence prevention, Irvin has served as a consultant to the White House Commission on Violence Against Women and Girls, the Department of Justice Office of Violence Against Women, and the Liz Claiborne Foundation.