In 2005, Men Can Stop Rape (MCSR) designed the MyStrength Campaign, a $3.4 million statewide campaign and an adaptation of MCSR's own Strength Campaign, for the California Coalition Against Sexual Assault (CALCASA), a statewide coalition of rape crisis centers and prevention programs.

After researching various programs across the country, CALCASA selected the Strength Campaign as the most promising and compelling primary violence prevention campaign to adapt and implement in California.  In a 3-year license agreement with CALCASA, MCSR was able to adapt the Strength Campaign to better target California's diverse audience – young males aged 14-18 living in multicultural urban, rural English, and rural Spanish-speaking communities.

Beginning in September 2005, messages of “My Strength is Not for Hurting” and “Men Can Stop Rape” have been heard on radio stations, seen on billboards, and discussed in schools throughout California.

CALCASA implemented the following as part of the MyStrength Campaign:

• Culturally diverse Strength Media materials - posters, banners, postcards, billboard ads, T-shirts and other various promotional items.
• Six MyStrength Club pilot sites established in various rural and urban communities throughout the state. Click here to read more.
• Interactive websites targeting youth - www.MyStrength.org and www.MiFuerza.org - offering free downloads such as posters, postcards, buddy icons, and screensavers.
• Radio commmercial spots. Listen to the 15, 30 and 60 second radio spots. 
• The Strength Team - three young men who traveled to high schools and events  to discuss and engage young men in the fight against sexual violence. 
• Celebrity endorsement by actor Dorian Gregory - best known for his roles on TV's "Charmed," "Soul Train" and "The Other Half," as well as the movie "Deliver Us From Eva."
• The first ever Strength Summit, a videoconference discussion between 40 MOST Club members in California and Washington, DC, held on April 7, 2006 and hosted by MCSR and CALCASA. Click here to read more.