The Tennessee Coalition Against Domestic and Sexual Violence & Verizon Wireless launched the "My Strength is Not for Hurting" educational campaign designed by Men Can Stop Rape. My Strength launched statewide in April 2010 and includes digital billboards and television and radio public service announcements.

"This campaign will help us get the message out to 3.6 million Tennesseans that young men can prevent violence and break the cycle of abuse," said Kathy England Walsh, Executive Director of TCADSV. "Verizon Wireless is proud to support the Tennessee Coalition's effort to bring awareness to a topic like domestic abuse and violence, which effects one in three women in their lifetime," commented Jerry Fountain, President of Verizon Wireless in the Carolinas and Tennessee region. (Read the entire press release.)

Check out the video PSA here and banners (below).