“It's great…In a culture that tends either to grossly blame the victim or partake in a similarly discomfiting 'white knight' dependence on men to save the tipsy damsel, these ads are admirably precise in their rhetoric.”
J. Bryan Lowder, Slate Magazine
Men Can Stop Rape is pleased to announce the launch of WHERE DO YOU STAND?, a new bystander intervention campaign for college men. WHERE DO YOUSTAND? positively portrays young men as vital allies and invites all men to consider their own stance on men preventing sexism and sexual assault. The WHERE DO YOU STAND? Campaign Guide is full of information on how you can launch the campaign on your campus.
"The greatest opportunity to fix bullying or harassment would be with the bystanders. There are many more bystanders than there are bullies and victims." - Jerry Misik
Men Can Stop Rape (MCSR), internationally known for its social marketing work positively targeting high school and college age men, is stepping for the first time into the tween arena with [YMOST], the Young Men of Strength Campaign. Focusing on role modeling bystander intervention, this anti-bullying and harassment public service announcement campaign addresses four behaviors common to middle schools: gender-based harassment, teasing, bullying, and cyber-harassing. Through behavioral modeling situated in different school settings, eye catching and innovative [YMOST] posters empower young men to take action when their peers harass and bully.
“My Strength Is Not for Hurting” was Men Can Stop Rape’s first, groundbreaking public education campaign launched in Washington, DC public high schools during February 2001. Targeting young men with provocative and inspiring messages, this consent-based campaign highlighted how they could be strong without overpowering others or resorting to violence. My Strength Is Not for Hurting spread from DC to billboards and movie theaters across California to public health clinics in South Africa and to hundreds of places in between, reaching millions of men across the country and world.
The campaign’s pioneering approach of positively engaging men and having men speak to men has continued to guide MCSR’s creation of more recent bystander intervention campaigns.
“My Strength Is Not for Hurting” materials are no longer available. Please check out our Where Do You Stand? and [YMOST] materials.
WHERE DO YOU STAND? Training/MOST Club Training MCSR will be conducting a bystander intervention training for students, faculty, and staff at University of Montana.
Washington, DC
March 14-16
Engaging Men for Social Workers MCSR's most comprehensive training tailored specifically for social workers. Social workers can receive 19.5 continuing education units from this training. Register today!
Bowie, MD
April 5
Taking a Stand: Sexual Violence Prevention and Greek Life Senior Director of Programs Kedrick Griffin will be presenting at Bowie State University.
Philadelphia, PA
May 20-24
International Association of Chiefs of Police National Law Enforcement First Line Supervisor Training on Violence Against Women Director of Training and Technical Assistance Joseph Vess will be on the training faculty.
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