The [YMOST] Campaign


"The greatest opportunity to fix bullying or harassment would be with the bystanders. There are many more bystanders than there are bullies and victims."
- Jerry Misik

Men Can Stop Rape (MCSR), internationally known for its social marketing work positively targeting high school and college age men, is stepping for the first time into the tween arena with [YMOST], the Young Men of Strength Campaign. Focusing on role modeling bystander intervention, this anti-bullying and harassment public service announcement campaign addresses four behaviors common to middle schools: gender-based harassment, teasing, bullying, and cyber-harassing. Through behavioral modeling situated in different school settings, eye catching and innovative [YMOST] posters empower young men to take action when their peers harass and bully.

[YMOST] was inspired by MCSR’s Men of Strength (MOST) Club, a middle and high school youth development program in ten states and the District of Columbia that provides young men with a safe, consistent space to learn how to be strong without being violent. Through curriculum sessions focusing on bullying, sexual harassment and violence, healthy relationships, and masculinity, MOST Club members are transformed from bystanders into agents of change.