WHAT IS STRENGTH MEDIAWORKS?
My Strength is Not for Hurting
"Men Can Stop Rape…runs a stunning media campaign aimed at men and boys using the slogan 'My strength is not for hurting'." -Kristen Ohlsen from O The Oprah Magazine, October 2002
Strength Mediaworks, Men Can Stop Rape’s groundbreaking media initiative, is widely recognized as the nation’s best-designed and most effective public service advertising sexual-assault-prevention outreach to young men.
Organized around the theme line, "My Strength is Not for Hurting," Strength Mediaworks initiative targets young men with a provocative and inspiring set of images and messages highlighting how men can be strong and empowered without overpowering others or resorting to violence in relationships.
Strength Mediaworks materials have been distributed across all 50 states and 20 foreign countries, totaling over 50,000 items sold. Publications about MCSR’s Strength materials have appeared in The Washington Post, Chicago Sun Times, O The Oprah Magazine, and the United Nation’s report “Facing the Future together: Report of the Secretary General’s Task Force on Women, Girls and HIV/AIDS in Southern Africa.”
Organizations and agencies that have recently licensed Strength Mediaworks materials for regional use include the Virginia and District of Columbia Departments of Health, the White Ribbon Campaign, Engender Health in South Africa, the Nevada Coalition Against Sexual Violence, and the California Coalition Against Sexual Assault (CALCASA).
Want to license Strength Mediaworks for your organization? Find out how!
STRENGTH MEDIAWORKS GOALS
* To educate young men about their role as allies with women in preventing dating violence.
* To promote positive, nonviolent models of male strength.
* To empower youth to take action to end dating violence, promote healthy relationships based on equality and respect, and create safer school communities.
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MCSR has worked with a variety of state-wide organizations, such as CALCASA (logo pictured left), to create customized Strength Mediaworks materials to fit an organization's target community. Read more about it and see how you can license Strength Mediaworks to fit YOUR needs! 
You have been asking for an affordable way to include your contact information on the 'My Strength' posters ever since they were first created. And now we've come up with a way to make that happen...